How dressing can increase productivity ?

gg66130721Dress for the job you want not the job you currently have , is a common advice we have all heard. People who love dressing up love this advice. But what about people who aren’t much of a dresser? Is there any science to prove that dressing up does increase productivity & chances of employees rising up the ranks ? Research in this field suggests that it does.

North western university  researchers Hajo Adam and Adam Galinsky found that certain clothing can systematically influence the wearer’s psychological processes

To prove the same, the two discovered that when subjects put on a white coat they were more focused. But it couldn’t be just any coat.

Wearing a lab coat described as a doctor’s coat increased sustained attention compared to wearing a lab coat described as a painter’s coat, and compared to simply seeing or even identifying with a lab coat described as a doctor’s coat, the researchers wrote. The influence of clothes thus depends on wearing them and their symbolic meaning.

Another study by researchers found: Respondents felt most authoritative, trustworthy, and competent when wearing formal business attire but friendliest when wearing casual or business casual attire.

We often feel different while wearing different clothes. Clothes affect our mood. Wearing Pj’s and shorts give us a feeling of comfort whereas wearing formals & suits make us feel formal and sharp.

Thus, Our guerrilla idea for today is influenced by this research finding. It is about incorporating the dressing up with an HR initiative of succession planning.


Succession planning is preparing an employee to take up a higher position. An employee is trained for the tasks to be handled, he/she undergoes training programs, attends meetings and seminars. Thus, it is more like a mock position drill.

We believe that making “attire management” a part of the succession planning will help in better success of the program.

Thus, dressing up  should be made a core part of the process, where the employee dresses up for the role he intends on taking up.

How will this help

  • Dressing up for the position will make it public that the employee is taking up the role, and that will push the employee to perform his/her best.
  • This public display will increase employee productivity and
  • It will add a little fun element

There are a lot of ways in which this can prove successful .Do try this idea and share your comments and ideas in the box below.

Create an idea culture.



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